Today, CRM software is useful for more than managing customer contact information; your business can use it to better target your marketing efforts and better engage with customers. These are some ways that you can use CRM software to benefit your marketing strategy:
More and more customers want to receive relevant information that is personalised to them. It is important for brands to aim to meet this demand, as customers are much more likely to make a purchase from a company or remain loyal to that brand when they receive personalised service.
You can personalise just about any aspect of your marketing strategy, especially channels like email marketing. CRM software can help you make the switch from sending out email blasts to all of your customers at once to sending out personalised emails to individual customers or certain groups of customers. This transition can result in a revenue boost worth up to 8%.
Customer retention is the most significant retail revenue driver, generating 52% of profits for businesses. Integrating CRM software into your marketing efforts can help your brand improve its customer retention rates and help to drive up profits. A 5% increase in customer retention can result in a 75% increase in revenue for your company – so, it is important to make it a priority in your marketing strategy.
This is where personalisation comes in handy again. CRM software lets you look at the purchase history of certain customers and you can offer up promotions based on the products that they are most likely to buy. This demonstrates to customers that your brand pays attention to their needs and cares about them. Since 68% of customers leave a company because they feel that they aren’t cared for, it is important that your marketing efforts demonstrate that your brand is invested in the well-being of your customers. This a driving factor behind retention, and CRM software can help you use it to your advantage in the long term.
A successful online marketing campaign requires brands to tap into multiple channels in order to engage with customers effectively. This can be quite a time-consuming process, and CRM can help to manage all of your campaigns effectively. Automation allows you to schedule and track campaigns without having to manually monitor them. This saves you time and resources over time, so ensure that you take advantage of this feature.
Improve Your Social Media Marketing
CRM software can integrate social media network activity on sites like Facebook, LinkedIn and Twitter. This allows you to keep track of all of your social media in one place, allowing you to identify which networks are the most popular among your customers and find out what people are saying about your brand.
This provides you with an in-depth look at how you can best utilise social media to promote your brand and stay in touch with customers. Focus your marketing efforts on these particular social networks to offer your customers promotions and even offer up customer support.
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