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Adtech is going native on steroids, hyper-personalization and consolidation


marketing After years of VC exuberance, 2015 marked the end of an investment cycle for the adtech industry. Quite a few companies with high valuations stumbled, downsized, restructured and pivoted in order to achieve, or at least progress on a path toward, sustainable profitability. Yet, despite the contraction in VC investments, the industry is growing dramatically. Read More

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